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"Mindfull" activities - a great answer!

What are the highest leverage activities that are best for ensuring that you have a good life?

(Found this question on Quora… Do you use Quora?…Check it out!)

This is a followup to What’s the single most valuable lesson you’ve learned in your professional life?

Focus on high-leverage activities.  Leverage is defined as the amount of output or impact produced per unit of time spent.



I define conversation as the meaningful clashing of ideas and perspectives. You don’t need to be talking to someone else- you could explore your own mind, or the natural world, and that would be a form of conversation- anything that leads to insight and understanding. Mindfulness. 

Exercise can be a kind of conversation you have with your body- if you’re not listening, you could get injured. 

Reading is, ideally, a conversation with other human minds, past and present.

Your relationships grow the most in moments where you are paying the most attention to one another.

Passive, thoughtless routines will not do in this pursuit. Pay attention. Give a damn. Care. Listen. You can differentiate all great experiences and mediocre ones by assessing the mindfulness/thoughtfulness present in a process.

Steve Jobs was a mindful, thoughtful guy with regards to his work. Buddha was a mindful, thoughtful guy. So was Jesus. All good artists, all great anything- be mindful, pay attention, have a great conversation- with yourself, with each other, with the world. Devote yourself to learning and understanding new points of view, so that you better understand your own. 

Pay attention and be engaged for a great life.


5 Little Known Facebook Pages Tips from Inman next!

Mindfull followers, here are 5 Little Known Facebook Pages Tips from Inman next!

Take a few minutes to become familiar with these, and you will greatly enhance your presence on Facebook!

1. Schedule your posts

2. Set up push notifications to your phone via the Facebook pages app

3. Reposition photos

4. Adjust the title and/or description of a link

5. Quickly view how effective each post is




Social Media is about "connecting and communicating"!

One common goal or objective of social media marketing is to generate “awareness” of your company’s products or services, which ultimately influences the “intent to buy”.

With consistent sharing of high quality content (stories, links, photos, education, etc.) you increase “top of mind” and “word of mouth” which leads to the highest form of “connecting and communicating” which is “face to face” meetings.

In general, people prefer to do business with people they find credible, knowledgeable, trustworthy and most of all, interesting! Someone they see as similar or “of like mind” and therefore a natural affinity.

The best way to humanize your business is then to regularly share your insights, experience, and interests through your social media profile or blog.  Transparency and genuineness will then allow your accomplishments and skills provide that added dimension to increase “inbound marketing” as people seek you out.

Many in the Financial Services Industries including Finance and Lending have been successful connecting with other referral partners through platforms such as Facebook, Linedin and Twitter when they have demonstrated their competency in helping clients solve problems and meet their financial goals and objectives.

The key to this is to be aware of the many compliance and regulatory issues involved with electronic marketing and stay clear or the rules violations that could be violated in cyberspace, and become a permanent record.

With that understanding, then social media marketing platforms and networks can be navigated simply and easily to connect and communicate with current and future customers, prospects, and business referal partners.

Everyday we have dozens of conversations in person, and on the phone which can be offered as “status updates” about what we are working on. As a rule of thumb, generally it’s good to protect the identity of the prospect or customer you are mentioning as a “status update”. However, using a simple formula of “entertain, educate, and empower” you will reach many more people who read, comment, like and share your status updates when you “entertain or tell a story, educate by explaining the product or solution you provide, then empower, by offering a call to action.

These simple steps then put your image, brand and message in front of hundreds or even thousands of potentinal prospects, customers and referral partners!





Pinterest Marketing for the Real Estate Professional

I read this article on The Niche Report and then went straight to the source!

This makes perfect sense and the ideal way to leverage “visual marketing” for the Real Estate Professional to showcase your most valuable assets…your listings!

But there are many other simple techniques as this article explains that can help you build an audience, increase engagement, and help you positon yourself, your company and your brand “top of mind” when someone thinks of “buying, listing or selling” a property! 

Read more at this link…here are a few key points to consider…


Pinterest Marketing for Real Estate

  1. Tell a story about your city - This is a great way to use pictures you’ve taken around your city and highlight some of your favorite locations. Give buyers relocating into the area a good look at what certain neighborhoods or communities in your city look like.
  2. Home Styles & Architecture - Architecture and style are so different from one state to the next. Whether the homes in your area are New England colonial, Spanish Revival or Cape Cod, providing pictures will allow buyers to connect with the look and feel of your city.
  3. Historic Locations – Historic locations such as buildings, churches and monuments are a fun way for anyone new to your area to better understand the history.  What “insider” details can you share that offer unique insight into your towns past?
  4. Local Business Spotlight – Create a board that shares your favorite vendors such as local supermarkets, gas stations, hairdressers, pet store, auto repair, plumbers, electricians and more!
  5. Top Things to Do in Your Area – Spotlight fun things to do or attractions to see within your area. Choose the top sites exclusive to your neck of the woods.
  6. First Time Homebuyer Tips Pin your blog posts or links back to pages on your website.  What questions do first time homebuyers have?  Answer those on your blog and you have ongoing content for this Pinterest board!
  7. Tips to Prepare Your Home For Sale - If you are selling a home, what do you need to know?  Help prospects make an informed decision by answering questions about prepping their home for sale, how the appraisal process works, specifics about the community and how to correctly price their home.
  8. Curb Appeal – Curb appeal means different things to different people.  Pin colorful landscapes, cascading waterfalls and lush gardens to display the various looks within your area.
  9. Staging Tips –  Pin pictures of stunning before and afters that encourage re-pinning (think of retweets on Twitter) and paint a vivid picture of what a sellers home should look like to offer maximum appeal to buyers.
  10. Mortgage process – The stages of the mortgage process can leave anyone swimming in a sea of questions.   Offer answers to FAQ about the loan application process, what to avoid and how to make an informed decision.
  11. Guide to your city – Create a guide by pinning your favorite parks, museums, neighborhood restaurants and nightlife .  This can be anything you deem awesome enough that someone new to the area would want to visit.
  12. Pet friendly locations – As a dog lover and someone who frequently travels with my two little guys, I am always on the lookout for pet friendly places to hang out.  Pin restaurants, hotels, coffee shops, bars, dog parks and any other pet friendly location in your community.  Believe me, they will love you for it!
  13. Decorating on a dime – Everyone is looking to save wherever they can these days.  Offer home decorating “do it yourself” tips that are easy and affordable.  You can also pin shops within your area that sell unique but inexpensive home décor.
  14. Home improvement ideas – From a complete kitchen makeover to DIY; pin home improvement projects that inspire and advise!
  15. Gardening tips –  For new homeowners, learning basic gardening skills is important to the care and upkeep of their home.  Provide tips on how to cultivate a stunning garden and landscape.
  16. How to make a move with children - If you look at moving as an exciting adventure full of fun and new possibilities, your children will be more apt to get on board.  Help clients moving into your area go through this change minus the drama by offering the how-to’s of a smooth move.
  17. Cool coffee shops in your area – As a self diagnosed coffee addict, I am always on the lookout for local coffee shops with a cool, funky vibe.  I love anything with big, comfy chairs and a quiet atmosphere. Where do you enjoy spending your time?  You can bet your clients will too!
  18. Moving day tips –  When you’re making a move, you can use all of the tips you can find.  From checklists to supplies, planning a move is a huge undertaking.  Pin tips on how to find free boxes, how to best pack breakables and how to budget for all moving expenses.
  19. Things to do for free within your city – What sites can newcomers enjoy for free in your city?  Whether it’s a museum or a beautiful garden in the heart of the city, pin colorful pictures of your favorite locations.
  20. Pictures of annual activities – Pin pictures of popular annual events such as fundraisers, school events and town hall meetings that someone new to the area might be interested in attending.

Realtors; have you tried this? "ReachFactor"


AnnounceMyMove LLC, a provider of social marketing tools to real estate agents, is partnering with a customer satisfaction surveying and reputation marketing service, ReachFactor, to allow agents to display a ReachFactor Badge in announcements that they build for their clients.

ReachFactor sends customer satisfaction surveys to past clients of participating agents and brokers. The company says consumers respond to these surveys about 70 percent of the time, providing “a mountain of real-time feedback” that can be automatically marketed through ReachFactor’s integration with LinkedIn, Facebook, Twitter and a growing roster of marketing channels.

Improve online visibility
and reputation

ReachFactor is marketing technology for real estate agents to help improve their marketing productivity. ReachFactor helps agents collect and promote bona fide agent reviews (testimonials) and an agent’s listings to search engines and social media to increase the number of inbound leads per month.

real estate agent reviewsAdd more prospects
to your database

ReachFactor provides every agent with a reputation profile page, custom Facebook landing pages, and Craigslist flyers. Agents using ReachFactor get 100s of qualified visitors per month to their profile and unlike agent websites that don’t get leads, a bona fide reputation gets prospects to make contact.

real estate agent reviewsWatch your conversion
rates soar

Everyone looking for an Agent wants one who comes highly recommended. Now agents can easily collect and display bona fide testimonials from past clients so that all forms of marketing have more impact. Agents embed ReachFactor’s Verified seal of trust on their websites, in listing presentations, direct mail postcards, and all other marketing to increase conversion rates.

real estate agent reviewsSteal market share &
improve commission income

According to comScore over 25% of all Web users read online reviews prior to making a decision and 80% said reviews strongly influenced them. Consumers every day contact agents on ReachFactor because they understand the quality of service they’ll receive. Sign up today and ReachFactor will articulate the quality of your service to prospects everywhere.